AMBASSADORSHIPS

Lilydale partnered with Gary Mehigan to develop a social media campaign to promote Lilydale’s Free Range Chicken. 6 recipe videos were produced and promoted across Gary’s and Lilydale’s social media platforms along with use across Channel7 assets. Lilydale was also a brand sponsor for Plate of Origin for Channel7.

PHILADELPHIA partnered with Anna Polyviou to release a limited edition of Anna’s cookbook Kids’ Corner. As Brand Ambassador, Anna created six recipes inspired by PHILADELPHIA to feature in the cookbook. Published by Bauer, Kids’ Corner limited edition will be given away to shoppers at Coles nationwide during the campaign period. The book will also be available to consumers in digital form and the promotion is supported by a below the line campaign.

Gary Mehigan has been working with Conosh in India for the past 3 years. Initially doing Virtual Events during COVID, Gary has now become an Ambassador for Conosh, working with them to develop live events, online cooking classes, food tours and Masterclasses. Not only is Gary a popular Celebrity in India, but his contacts, credibility and incredible food knowledge, has provided Conosh we an amazing platform to grow their business in the culinary curation world.

Obela partnered with Manu Feildel to develop new products for their range of fresh dips and spreads. As Brand Ambassador, Manu featured in the above and below the line campaign, which incorporated recipe creation, television advertising, personal appearances, point of sale marketing, digital marketing, media and PR.

When Bird’s Eye launched their new Plant Based Range, they signed up one of Melbourne’s very well-known and versatile Chefs, Adam D’Sylva as their brand ambassador. In this partnership, Adam leveraged his social media reach to launch the new product range and created recipe videos and other content.

 In 2021 Gary began to work on a project with SSP to deliver a unique food & beverage offering for the Melbourne Qantas domestic terminal. Moga Moba was launched in late December 2023, featuring Gary's favourite Asian dishes from around the world. The new terminal offering is a major development for Qantas and Melbourne Airport, and creates a world class offering for people travelling through the Qantas terminal, to get their travels off to the best possible start.

Appea partnered with Adrian Richardson on their Cooking with Gas campaign. Adrian created recipes to showcase the benefits of cooking with gas, which also highlighted methods for using gas appliances, including stovetop, oven and BBQ. The below the line campaign was focussed on a series of digital video content produced to communicate key messages to consumers, and amplified through social, digital and editorial promotion.

Gary Mehigan has owned a Rancilio coffee machine for over 17 years. It was only a matter for time for the two to come together for a special partnership. As an ambassador, Gary will be working with the team at Rancilio to promote and create unique content to build Rancilio’s brand profile in Australia.

 In 2022, TalentINK began working with Kaspa to develop Celebrity Chef brands that could be offered to the public via Frozen and Hot meals, delivered straight to your door. In November 2023, the new Providoor was launching, featuring some of Australia's top chefs, including our very own Gary Mehigan, Manu Feildel, Silvia Colloca and Anna Polyviou, with more Chefs and Restaurants coming on board in 2023. TalentINK are working with the Providoor team to continue to develop content for their community to enjoy, as well as seasonal updates of our Client's menus.